Our work

Perth Zoo Strategic Plan

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Client
Perth Zoo / DBCA


Project
Strategic Plan


What we delivered

  • Board and executive facilitation

  • Stakeholder engagement

  • Values, vision, and purpose definition

  • Strategic Plan development

  • KPI’s and success measures

Perth Zoo has embarked on a journey of change with development of its 20-year Master Plan.

With the organisation on the cusp of an exciting transformation, ZPA engaged INK to lead Board, Executive, staff and key stakeholders in the development of a visionary and collaborative Strategic Plan. Over 9 months, INK with ZPA’s key internal and external stakeholders to define the organisation’s new strategic direction.

The stakeholder-informed Strategic Plan resulted in a new vision, purpose and values for ZPA and is a roadmap to realise its potential as a leading zoo-based conservation organisation and one of WA's most popular visitor attractions.

Ink Strategy worked with Perth Zoo over 9 months in 2023 to develop our strategic plan. The process from project initiation through to Board approval was one which was inclusive of staff and stakeholders and the help of INK we have an ambitious strategic plan that is aspirational yet deliverable with appropriate performance indicators.

Carla and Lisa worked with us every step of the way to deliver above expectations. I recommended INK because of their knowledge, diligence and determination to get the right outcome.
— Marion Fulker AM - Chair - Zoological Parks Authority
 
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