Client
Infrastructure WA
Project
State Infrastructure Strategy
What we delivered
Vision and values statements
Key messages
Content development
Infrastructure WA helps the State Government generate better outcomes for WA by advising on smart infrastructure investment decisions. Tasked with writing the inaugural State Infrastructure Strategy (SIS), they engaged INK to interpret complex technical information and develop a strong narrative for the SIS, taking stakeholders on their journey.
INK developed and authored the narrative framework and structure for the inaugural SIS, launched by the WA Premier in 2021. By establishing clear key messages and tone of voice, developing rich content, and guiding visual communications and storytelling components, the final SIS was an easy-to-follow, galvanising document that conveys a strong future direction for the State.
