Client
Tourism WA and Australia’s South West (ASW)
Project
Tourism Destination Management Plan (TDMP)
What we delivered
Value proposition and strategic positioning
Context and trend analysis
Vision and goal setting
Stakeholder and customer engagement and insights
Prioritisation and impact assessment
Strategic plans
TourismWA and Australia’s South West (ASW) required an innovative Tourism Destination Management Plan (TDMP) to guide sustainable tourism development and management for the coming decade across four sub-regions (BunGeo, Margaret River Region, Great Southern and Southern Forests), each differing in destination maturity.
This inaugural TDMP was informed by stakeholder consultation and engagement across the sub-regions and multiple local governments, using a mixed method approach.
INK’s destination analysis used baseline data, user experience insights and future tourism trends, considering regional, sub-regional and local drivers through three lenses – supply, demand and capability. The inaugural TDMP included four distinct sub-regional strategies and action plans, aligned to local capacity, scale and resources.
